Why You Need Professional Real Estate Photos to Sell Your Next Home

Are you looking to get your home sold quickly? The photos and videos that you post online can really make a difference, so using a professional real estate photographer to get professional real estate photos to assist you in selling your home is an absolute must.

From “In an internal case study, IMOTO—a company creating real estate photography for both sellers and REALTORS®—compared 350 listings using their professional photography against 350 similar listings in the same ZIP code.

Listings using IMOTO’s professional photography sold 50% faster and 39% closer to the original listing price than similar homes without professional photos.

The statistics department at Latter & Blum, a New Orleans-based real estate agency, also found listings using IMOTO’s professional photography were viewed 118% more than comparable listings.

And while professional photography may help you sell your house faster—or for closer to list price—it still all depends on who you hire and how you use the photos.”

How To Find The Right Photographer

Real estate photography is a very specific type of photography and it requires a lot of special equipment. You’ll need to hire a photographer that specifically states they do real estate photography. professional real estate photos on their website?

“A lot of professional photographers seek to create artistic renditions,” said Darryl Glade, CEO of IMOTO. “You really want photos done from the perspective of marketing and selling the house“. –

To find the right photographer, we suggest looking through local photographers work and seeing if you like their style. You can find our work here.

Once you locate a photographer that you may be interested in using, ask to know what kind of equipment they use.

Make sure they use wide angle lenses with low distortion, sturdy tripods, a high quality drone, full frame camera, and if they do matterport, make sure they have a high quality 360 degree camera!

The Test

A great test to do is to see how they do with small bathrooms. You can tell a lot about a photographer by how they handle a small bathroom. You can see some examples of ours here.

Professional Real Estate Photos That You’ll Need puts it perfectly:

“To make sure you’re getting the most for your money, you’ll need photos that appeal most to buyers. The first photo a photographer should focus on is an exterior of your home.

“That first photo is the most important photo, because it is going to be highlighted in search engines,” Glade emphasized.

After you have an enticing exterior shot, make sure the photographer covers these key areas that help sell your home:

-Master bedroom
-Master bathroom
-Unique features like custom mantles, leaded-glass windows or built-in bookshelves
-Small areas like half-baths and laundry rooms
-And don’t forget to consider how your REALTOR® will use the photos. Many listings are posted in the Multiple Listing -Service, which handles photos differently than other home-buying databases.

‘The MLS system best shows off horizontal photographs,” Glade concluded. “A good photographer should have an understanding of that.'”

Final Thoughts

Real estate photography is complex. The amount of skills you have to learn can seem daunting at times. It sure was when I first started! This post should help you better understand how to hire the best Real Estate Photographer. If you’d like to hire us, contact us today! We love what we do and we provide Professional Real Estate Photos:

  • Photography
  • Twilight Photography
  • Drone Footage
  • 3D Walkable Tours using Matterport
  • 4k Video Tours

Hopefully this helped you get started finding a better solution for your Real Estate Photography!

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